PEAKS SPORTS — WHERE PASSION KNOWS NO BOUNDS

Co-founded and managed by Dana Matar and Samer Bou Kaedbey, Peaks Sports is more than just a sports company, it's a movement built on the unwavering belief in the power of community.

Fueled by our passion for running and promoting a healthy, active lifestyle, we've gone beyond organizing trail running events. We've built a thriving community that inspires, supports, and motivates athletes, adventurers, and sports enthusiasts across the region.

Our journey began in March 2022 with the inaugural Shawka Race. Since then, we've hosted four successful editions in Wadi Shawka, each one growing in participation and energy. From there, we launched the G.O.A.T. Ultra Trail Race in Jebel Jais, a standout event that drew hundreds of runners from around the globe.

We've continued to push boundaries with:

The Al Qudra Desert Trail Race (Ramadan Edition), bringing the community together in the spirit of the holy month,

Last 1 Standing — a unique 6-hour, 12-hour & 24-hour endurance challenge,

The scenic Jebel Mebrah Trail Race — starting at 1400m altitude.

Though still early in our journey, we're driven by relentless grit and passion to elevate the sport year after year. What began as a simple idea has evolved into a bold vision, one that is leading the ultra trail scene in the UAE and the region, and firmly placing the UAE on the global trail running map.